I am reminded of the slippery slope of forgetting you're identity and ideals by a post I wrote 6 years ago, about the selling off of 18% of Innocent to Coca Cola. Since then Coca Cola has taken 'full control of Innocent' (Guardian, 2013).
The post called Naughty Innocent featured the email I sent to Innocent explaining my concerns about their relationship with Coca Cola, in much the same way a mum might be concerned about the influence friends can have over their children.
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